Medalla Light: Sounds From Home

Medalla Light, a beer brand, sent thousands of audio devices to over 1,100 supermarkets and bodegas in the US, utilising the sound of a singing frog to cut through noise, drive sales and connect with Puerto Ricans by reminding them of home.

Campaign video: Medalla Light – Sounds From Home

Read the full campaign case study

Selected creative: Medalla Light – Sounds From Home


Agency: DDB Latina Puerto RicoAudio: Carlos RiveraContent: Jose MendezCreative: Daphene Velez / Enrique Renta / Jose Mendez / Lorena Berges / Mauricio Cortes / Pedro LeonDirector: Fro RojasEditor: Carlos Maldonado / Jose CintronExecutive: Edgardo Rivera / Vivian Velazquez / Yarimar DelizMedia: Alicia Guzman / Jessica Torres / Nildaly LaraPerformance: Jessica TorresProducer:Blanca Abreu / Ive Negron / Mahya Veray...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands