Medalla Light: Sounds From Home

Medalla Light, a beer brand, sent thousands of audio devices to over 1,100 supermarkets and bodegas in the US, utilising the sound of a singing frog to cut through noise, drive sales and connect with Puerto Ricans by reminding them of home.

Campaign video: Medalla Light – Sounds From Home

Read the full campaign case study

Selected creative: Medalla Light – Sounds From Home

Credits

Agency: DDB Latina Puerto RicoAudio: Carlos RiveraContent: Jose MendezCreative: Daphene Velez / Enrique Renta / Jose Mendez / Lorena Berges / Mauricio Cortes / Pedro LeonDirector: Fro RojasEditor: Carlos Maldonado / Jose CintronExecutive: Edgardo Rivera / Vivian Velazquez / Yarimar DelizMedia: Alicia Guzman / Jessica Torres / Nildaly LaraPerformance: Jessica TorresProducer:Blanca Abreu / Ive Negron / Mahya Veray...

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