Meat & Livestock Australia: Celebrate Australia

Meat and Livestock Australia, a public authority providing research for the Australian red meat and livestock industry, overcame the challenge of a divisive Australia Day by using the brand Lamb, which represents unity, to make Australia Day a celebration for all Australians.


America has the superbowl, the UK has Christmas; Australia's biggest ad moment is Australia Day.

And Australian Lamb, a brand that stands for 'Unity', could no longer ignore the fact that the day Australians should be most united as a nation -

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