Meat & Livestock Australia – Lamb on Australia Day 2007–2009: Defying the law of Diminishing Returns
Agency: BMF
BACKGROUND
Traditionally, Lamb marketing was restricted to Spring when product quality and supply was at its peak. With improved...
Meat & Livestock Australia - Lamb on Australia Day 2007 - 2009: Defying the law of Diminishing Returns
The challenge for Meat & Livestock Australia's "Lamb on Australia Day" was to maintain lamb's position as Australia's national meat, increase consumption in January and integrate a creative idea into point-of-sale to get retail support.
