Measuring TV audiences in China: a ‘great leap forward’

This article describes how AGB Nielsen Media Research (AGB NMR) has developed TV audience measurement in China since early 2005.

Measuring TV audiences in China: a 'great leap forward'

Alberto Colussi

Almost 50 years ago Mao Tsetung launched an initiative to accelerate technical and economic development across China.

With China going through a seismic period of economic growth and...