Measuring the value of respondent engagement - innovative techniques to improve panel quality

Jon Puleston and Deborah Sleep

The article reports research into why people get bored with online surveys, and what effects this has on response rates and data quality.

Measuring the value of respondent engagement – innovative techniques to improve panel quality

Jon PulestonInteractive Group, Global Market Insite, Inc. (GMI), United Kingdom

Deborah SleepEngage Research, United Kingdom.

INTRODUCTION

Our research set out to...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today