Measuring the value of KOLs: Real-life vs. virtual

Sabrina Li

In this article, Sabrina Li describes the benefits that virtual influencers could potentially deliver to brands.

Working with creators

This article is part of a series of articles from the WARC Guide to working with creators. Read more

It was first published as part of WARC China’s Spotlight on the influence and potential of KOL/KOC.

Virtual KOLs have become the new...

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