Measuring the Value of Insight - It Can and Must be Done
Steve Willis and Sally Webb
Do researchers really want to be the pro-active, consultant level professionals that they so often claim? Or are they actually happier in a reactive role, applying their professional skills to meet the demands of others? If it is the former, then they will have to acquire much greater commercial acumen.
Measuring the Value of Insight - It Can and Must be Done
Steve WillsCustomer Insight Solutions Ltd
Sally WebbCustomer Insight Solutions Ltd
Do researchers really want to be the pro-active, consultant level professionals that they so often claim? Or are they...
