Measuring the Value of Insight - It Can and Must be Done

Do researchers really want to be the pro-active, consultant level professionals that they so often claim? Or are they actually happier in a reactive role, applying their professional skills to meet the demands of others? If it is the former, then they will have to acquire much greater commercial acumen.

Measuring the Value of Insight - It Can and Must be Done

Steve WillsCustomer Insight Solutions Ltd

Sally WebbCustomer Insight Solutions Ltd

Do researchers really want to be the pro-active, consultant level professionals that they so often claim? Or are they...