Measuring the value of digital out-of-home advertising

Nick Mawditt

Moving, digital posters are proven to attract twice as many eyeballs on average and with lengthier attention spans of 60% greater than static formats, according to research conducted by Kinetic in London.

Measuring the value of digital out-of-home advertising

Nick Mawditt

Formats such as digital escalator panels and cross-track projection on the London Underground, plus emerging new roadside formats, have helped to grow digital out-of-home (DOOH) media in...

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