Measuring the sales impact of brand websites

Laurent Flores

Laurent Flores, founder and CEO of CRM Metrix, describes the development and calibration of a predictive model of the brand impact of websites.

Econometric modelling
Online retail
Digital media effectiveness

Measuring The Sales Impact Of Brand Websites

Laurent Flores CRM Metrix

In a recent Admap article [1], I discussed the growing importance of brand websites in developing and strengthening consumer relationships. I will now take a step further...

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