Measuring ROI - It's A Gas

Discusses the difficulties of evaluating advertising expenditure on behalf of the national gas industry: the dependence on indirect measures such as awareness, sales of related equipment etc.

Measuring ROI – It's A Gas

A look at the advertising expenditure to 200 CEOs.

Laura KauffmanAmerican Gas Association

The struggle to determine ROI for advertising expenditures crosses all industries, no matter what type, no matter how big the budget,...