Measuring PR's value

James Thellusson reviews four major ways in which PR can be measured which he describes as - output, out-take, outcome and outflow.

Measuring PR's Value

James ThellussonEdelman

Reduced to bare essentials, there have always been three approaches to measuring PR: output; out-take, or outcome. Or, to put it another way: 'What was said?', 'What was understood?' and 'What was...

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