Measuring potential virality of content: Understanding neuroscience of virality

Discusses the neurological understanding behind what makes content click with viewers and demonstrates how to use new techniques such as EEG to measure the subconscious impact of content in Indonesia.

This paper discusses the neurological understanding behind what makes a content click with the viewers and demonstrates how we can use new techniques such as EEG (Electroencephalogram) to measure the subconscious impact of the content on the viewers,

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