Measuring opinion in a ‘war zone’ - what Iraqi’s really think

This paper details the difficulties of conducting market research in a war torn country such as Iraq.

Measuring opinion in a 'war zone' – what Iraqi's really think

Johnny HealdORB, United Kingdom

Munqith DaghirIIACSS, Iraq

INTRODUCTION

Iraq, a country located between two rivers, the Tigris and the Euphrates, has frequently seen conflict and bloodshed....

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