Measuring motivations for online opinion seeking

Ronald E Goldsmith

Online interpersonal influence or electronic word-of-mouth ('eWOM') is an important aspect of ecommerce.
  

Measuring Motivations for Online Opinion Seeking

Ronald E. GoldsmithFlorida State University

David HorowitzFlorida State University

INTRODUCTION

As the Internet becomes increasingly a locus for consumption, we observe both differences and similarities...

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