Measuring media internet

Richard Foan

This article reviews the progress that is being made in measuring increasingly fragmented online audiences.

Measuring media internet

Richard Foan

In order to measure something, it is a good start to understand what you are looking at. However, the internet, by its very nature, is far from a tangible, predictable entity. It has rapidly developed into an endless, living, breathing organism that constantly extends under new guises.

Gone are the days of the internet being a collection of static web pages. Now it extends across almost every platform and is intertwined with nearly every medium. TV, radio and mobile are now directly connected, literally, with the internet. Such is the change that the terms TV...

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