Measuring jokes: supporting the launch of a humour TV channel in Hungary
György PásztorResearch International Hoffmann, Hungary
IS THERE HUMOUR IN MARKET RESEARCH?
Humour and market research do not really have large, directly overlapping areas....
Measuring jokes: supporting the launch of a humour TV channel in Hungary
The article describes a research project, conducted for a proposed TV comedy channel in Hungary, to understand humour and audience attitudes to it and to provide information to guide the launch and programming strategy.
