Connected TV (CTV) is on an upward curve. Global ad investment in TV streaming platforms grew 22.8% year-on-year in 2021, according to WARC Media, and is forecast to increase 8.4% this year- by far outstripping the 3.6% growth expected in the linear TV...
Measuring incremental reach is the biggest worry for CTV advertisers
The Internet Advertising Bureau surveyed US brands to learn their concerns about connected TV.
