Measuring emotions of functional fragrances - a fresh approach

This paper presents research into a method for deriving a consumer relevant emotional image set for a traditionally “functional” product category such as Fabric Softeners.

Measuring emotions of functional fragrances - a fresh approach

Stan KnoopsIFF (International Flavor & Fragrances), Netherlands

Jeff SchmoyerIFF (International Flavor & Fragrances), United States

Lana GlazmanIFF (International Flavor & Fragrances),...