Measuring emotionally ‘fuelled’ marketing

Jakob de Lemos

Jakob de Lemos, chief technology officer and co-founder of iMotions-Emotion Technology A/S, looks at the issue of measuring emotional response to communications and describes a proprietary eye tracking methodology called Emotion Tool™.

Measuring emotionally 'fuelled' marketing

Jakob de Lemos

Emotions and feelings are gaining extensive interest at the moment in connection to consumer behaviour and knowledge. The discussion about emotions is exciting, but it immediately raises two important...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands