Measuring diffusion: fast tracking new products

Martin Oxley and Clive Nancarrow describe a research project which they believe could contribute to new products being successfully introduced to the market.

Measuring Diffusion: Fast Tracking New Products

Martin OxleyNFO andClive NancarrowBristol Business School

Brand owners often wrestle with how best successfully to introduce new products or services to the market. One way of enhancing the chances...