Measuring customer loyalty to product variants
Jaywant SinghKingston University
Andrew Ehrenberg and Gerald GoodhardtLondon South Bank University
INTRODUCTION
Variants of a product, i.e. its various flavours, forms or pack sizes, attract rather...
Jaywant SinghKingston University
Andrew Ehrenberg and Gerald GoodhardtLondon South Bank University
INTRODUCTION
Variants of a product, i.e. its various flavours, forms or pack sizes, attract rather...
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