Measuring consumer's internet behavior

Gian M. Fulgoni

This paper outlines the new and validated methodologies that comScore Media Metrix has developed to accurately measure consumer behavior on the Internet on a global scale.

Measuring Consumers' Internet Behaviour

Unique challenges require new solutions

Gian M. Fulgoni ComScore Networks, Inc.

Introduction

Measuring consumer behavior on the Internet presents a number of unique challenges that require radically new measurement techniques and approaches if the challenges are to be overcome. This is particularly true of user-based ...

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