Measuring children’s behaviour in a complex multi-media world

Debbie Solomon and Jo Peters

We all live in a rapidly changing world where, arguably, children are at the forefront of technological developments.

Measuring Children's Behaviour in a Complex Multi-Media World

Debbie SolomonMindShare USA, United States.

Jo PetersThe Scout, MindShare Worldwide, United Kingdom.

As the media and marketing worlds become more complex, it has become increasingly important...

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