Measuring campaign ROI: Ford’s Next F-150

Roderick White reports on how a highly successful launch campaign of the new Ford F-150 was measured and analysed, using data from the Interactive Advertising Bureau's XMOS databank.

Measuring campaign ROI: Fords next F-150

Roderick White

Bill Ford described it as the most important launch in the history of Ford. The market for light pick-up trucks has been one of the most dynamic sectors of the US auto market, and Fords F-150...