Measuring Brand Equity Of Radio Stations In Order To Predict Future Listening Behaviour
Dominique Vercraeye TNS MediaDanil Poesmans VRT
Background
Until August 2001, the radio landscape in the north of Belgium was composed of public radio on the ...
Measuring brand equity of radio stations in order to predict future listening behaviour
Taylor Nelson Sofres has an in-house tool, the ‘Conversion Model’, which allows prediction of the evolution of radio audience in the case of future competition.
