Measuring and understanding mixed marketing synergies
David Shiffman and Jo Esteban
Consumers who have seen a brand’s campaign on different media have a greater propensity to buy that brand than those only experiencing its marketing in one media channel, according to this article.
Measuring and understanding mixed marketing synergies
David Shiffman and Jo Esteban
People have never spent more time with a deeper mix of media than they do today. Time spent with media has proven to be elastic and the majority of media channels are still...
