Measurement of the Mobile Internet Audience: A new method for a new media
In just a few years, the mobile phone has become an indispensable tool during the course of our daily activities. The development of 3G networks combined with that of smartphones has accelerated the use of the mobile internet.
This media’s success in meeting the need for instantaneous searches for information, recreational activities and communications, has been an incentive for developing new content offers that are especially suited for the mobile screen.
The Telephony and Mobile Services Survey, conducted by telephone with 11,500 individuals representative...