Measurement of OOH audiences - a new and innovative development in Latin America

This paper provides a contribution to the process of generating databases as applied to outdoor measurement in the situation where budget restrictions disallow the use of GPS systems.

Measurement of OOH audiences - a new and innovative development in Latin America

Alberto Arnaldo and Alberto RaweIBOPE, Argentina

Jorge Funes Bertoli Independent consultant, Argentina

INTRODUCTION

We were faced with the challenge of creating a database of Adults...