Measurement of OOH audiences - a new and innovative development in Latin America
Alberto Arnaldo, Alberto Rawe and Jorge Funes Bertoli
This paper provides a contribution to the process of generating databases as applied to outdoor measurement in the situation where budget restrictions disallow the use of GPS systems.
Measurement of OOH audiences - a new and innovative development in Latin America
Alberto Arnaldo and Alberto RaweIBOPE, Argentina
Jorge Funes Bertoli Independent consultant, Argentina
INTRODUCTION
We were faced with the challenge of creating a database of Adults...
