Measurement of brand effectiveness of online advertising.

How people find a company or product brand on the Internet is a major question if one intends to use the Internet to build brand awareness, perception and loyalty.

Measurement Of Brand Effectiveness Of Online Advertising

Liesbeth HopCEO, CEO Pro Active International, Netherlands.

INTRODUCTION

As from the start of the Internet as a commercial communication channel, Online Advertising was often considered to be a Direct...

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