Meaning Over Momentum

Written before the dot.com stock market bubble burst, this is a plea for branding basics (meaning) rather than quick-fix solutions to marketing problems (momentum).

Meaning Over Momentum

Having real meaning in consumers’ lives, not just momentum in the market, is the strategic source of value-able brands

Pam Murtaugh Murtaugh/Match Associates, Inc

While most of America groaned when the bull stock market first...