Mead Johnson Nutrition: “We CAN protect the future” recycling program

Mead Johnson Nutrition, an infant and child formula company, launched a campaign in Hong Kong to raise awareness of formula can recycling and encourage immediate and long-term recycling actions.

Situation & Challenges

As one of the most densely populated cities in the world, Hong Kong is also arguably one of the most wasteful cities with a monumental waste problem. Per capita, Hong Kong people are producing 1.44kg of waste per day, almost doubled that of Singaporeans. Meanwhile, the recycling rate of Hong Kong stands at a pitiful 29%, only half that of Singapore's 59%.1

Infant formula metal can is one of the missed recycling opportunities in Hong Kong.

Although general metal recycling remains quite efficient across Hong Kong, only a third of Hong Kong parents chose to...

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