Me_Dia or You_Dia? New media trends across UK, Singapore and Thailand

The explosion of new media options has been greeted with a mixture of optimism and opportunism on the one hand, and confusion and concern on the other.

Me_Dia or You_Dia? New media trends across UK, Singapore and Thailand

John CollSynovate Censydiam, United Kingdom

Radhecka RoySynovate, Singapore

Duncan DoddsSynovate, Thailand


Everybody is talking about us ...” could well be the song for new media! With explosion of new media options – notably online media – there has been a general feeling of optimism and opportunism when one looks at the 'concept' of new media. But decisions have been plagued with anxiety, insecurity and helplessness. Even if one acknowledges the relevance of new media beyond just critical mass, one is confounded by the...

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