Me To We Research: Digital Characters - A New Way of Looking at Ourselves

Me-to-We research challenges a central piece of market research dogma, namely, that practitioners should only ask people about their own motivations, actions and future behaviour.

Me To We Research: Digital Characters – A New Way of Looking at Ourselves

John KearonBrainJuicer Group PLC, United Kingdom

Mark EarlsHERD-meister, United Kingdom


In 2007, Earls described1the emergence (in the...

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