McVities – Jaffa Cakes

Campaign in 1998-1999 by Publicis for Jaffa cakes (McVities). Objective: reinforce brand equity to wider target market (adults as well as children).
Agency: PublicisAuthor: Becky Barry

Jaffa Cakes How to Have Your Cake and Eat it

 

A RECIPE HANDED DOWN

Quick, think of some Jaffa Cake advertising...no? Difficult isnt it?

That was our immediate response when we won the Jaffa Cake business. Why does...