McNeil Consumer Products Company: Tylenol Post-Tampering Advertising campaign

McNeil Consumer Products Company, a division of Johnson & Johnson (J&J), manufactured the analgesic brand Tylenol, which dominated the $1.2 billion pain reliever industry in the early 1980s.

McNeil Consumer Products Company: Tylenol Post-Tampering Advertising campaign

Mariko Fujinaka

Overview

McNeil Consumer Products Company, a division of Johnson & Johnson (J&J), manufactured the analgesic brand Tylenol, which dominated the $1.2...