McNeil Consumer Products Company: Tylenol Post-Tampering Advertising campaign
Mariko FujinakaOverview
McNeil Consumer Products Company, a division of Johnson & Johnson (J&J), manufactured the analgesic brand Tylenol, which dominated the $1.2...
McNeil Consumer Products Company: Tylenol Post-Tampering Advertising campaign
McNeil Consumer Products Company, a division of Johnson & Johnson (J&J), manufactured the analgesic brand Tylenol, which dominated the $1.2 billion pain reliever industry in the early 1980s.
