McIlhenny Company: Mosquito campaign

Patrick Hutchins

Although its Tabasco brand hot pepper sauce had been around since 1868, E. McIlhenny and Sons Corp.

McIlhenny Company: Mosquito campaign

Patrick Hutchins

OVERVIEW

NOTE: Since the initial appearance of this essay in the 1998 edition of Major Marketing Campaigns Annual, the E. McIlhenny and Sons Corp. changed its name to McIlhenny Company. The essay continues...

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