MCI Worldcom, Inc.: Parents campaign

Irreverent television commercials that offered savings on long-distance telephone calls helped MCI Communications Corporation cultivate a brand identity and become established in an industry that had previously been a monopoly.

MCI Worldcom, Inc.: Parents campaign

Susan Risland

Overview

Irreverent television commercials that offered savings on long-distance telephone calls helped MCI Communications Corporation cultivate a brand identity and become established in an industry that...