MCI Worldcom, Inc.: Friends & Family campaign

With the "Friends & Family" advertising campaign, MCI Communications Corporation softened its image and turned customers into sales-people for the company's long-distance telephone services.

MCI Worldcom, Inc.: Friends & Family campaign

Susan Risland

Overview

With the "Friends & Family" advertising campaign, MCI Communications Corporation softened its image and turned customers into sales-people for the company's...