MCI Worldcom, Inc.: Friends & Family campaign
Susan RislandOverview
With the "Friends & Family" advertising campaign, MCI Communications Corporation softened its image and turned customers into sales-people for the company's...
MCI Worldcom, Inc.: Friends & Family campaign
With the "Friends & Family" advertising campaign, MCI Communications Corporation softened its image and turned customers into sales-people for the company's long-distance telephone services.
