MCI Worldcom, Inc.: Defining The Future campaign

Susan Risland

Rapid changes in the telecommunications industry inspired a thoughtful advertising campaign that depicted MCI Communications Corporation as an innovative company ready to help its customers master the latest technology instead of being intimidated by it.

United States
Strategy

MCI Worldcom, Inc.: Defining The Future campaign

Susan Risland

Overview

Rapid changes in the telecommunications industry inspired a thoughtful advertising campaign that depicted MCI Communications Corporation as an innovative company ready to help its customers...

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