MCI Worldcom, Inc.: Defining The Future campaign

Rapid changes in the telecommunications industry inspired a thoughtful advertising campaign that depicted MCI Communications Corporation as an innovative company ready to help its customers master the latest technology instead of being intimidated by it.

MCI Worldcom, Inc.: Defining The Future campaign

Susan Risland

Overview

Rapid changes in the telecommunications industry inspired a thoughtful advertising campaign that depicted MCI Communications Corporation as an innovative company ready to help its customers...