MCI Worldcom, Inc.: 1-800-Collect campaign
Susan RislandOverview
MCI Communications Corporation created a new product category and offered consumers a choice in long-distance telephone carriers with a service it promoted as "America's least...
MCI Worldcom, Inc.: 1-800-Collect campaign
MCI Communications Corporation created a new product category and offered consumers a choice in long-distance telephone carriers with a service it promoted as "America's least expensive way to call collect." Most collect calls were made by young people calling home, and MCI hoped to encourage their families to pressure them into choosing the most affordable carrier.
