MCI LLC: Dennis Miller Ads campaign

To promote its 10-10-220 "dial-around" plan in television and print ads, MCI WorldCom Inc.

MCI LLC: Dennis Miller Ads campaign

Robert Schnakenberg

OVERVIEW

NOTE: Since the initial appearance of this essay in the 1999 edition of Major Marketing Campaigns Annual, MCI WorldCom changed its name to MCI LLC. The essay continues to refer to the company's...