McDrive: Yes, we're open!

QSR brand McDonald's took a data-driven approach to raise awareness in Germany that its drive-thru option was open for business despite the pandemic.

Campaign details

Brand: McDriveBrand owner: McDonald'sLead agency: OMD GermanyContributing agencies: LEO'S THJNK TANK, The Trade DeskMarket: GermanySector: Restaurants & takeawaysMedia channels: Video on demandBudget: 500k - 1 million

Executive summary

While...