McDowell's No.1: KK Forever

Ketan Rambhia, Aakash Devrani, Menaka Menon

In an ironic twist, India's best-selling whisky brand, McDowell's No 1 (MN1), breathed new life into an old song to boost its appeal with a younger audience.

Campaign details

Brand: McDowell’s No.1 Brand owner: Diageo Entrant company: DDB MudraIdea creation: DDB Mudra Group Bangalore Market: India Sector: Spirits & liquors Media channels: Mobile & apps, Social mediaBudget: Up to 500k

Executive summary

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