McDonald's: YES, We're Open!

McDonald's, a fast food restaurant brand, took a data-driven approach to raise awareness in Germany that its drive-thru option was open for business despite the pandemic.

Campaign video: McDonald's – YES, We're Open!

Read the full campaign case study

Credits

Media agency: OMD DüsseldorfCampaign Manager: Elena HubalDirector Client Service:Ann-Katrin Kleinhenz / Sven Kruber...