McDonald's: What light is that?

McDonald's, the fast food chain, carried out a campaign to increase brand love and create a stronger bond between the brand and consumers in Indonesia.

Campaign details

Brand: McDonald's IndonesiaLead Agency: Leo Burnett JakartaRegion: APAC

Strategy

Objective

To increase brand love and create stronger bond between the brand and consumers, McDonald's launched a collaboration meal with well-known global artists...

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