McDonald's: What light is that?

McDonald's, the fast food chain, carried out a campaign to increase brand love and create a stronger bond between the brand and consumers in Indonesia.

Campaign details

Brand: McDonald's IndonesiaLead Agency: Leo Burnett JakartaRegion: APAC

Strategy

Objective

To increase brand love and create stronger bond between the brand and consumers, McDonald's launched a collaboration meal with well-known global artists...

Learn more Get a demo