McDonald’s, Walmart and IBM: Marketing Brings Three Icons Back from the Brink

Geoffrey Precourt

Reporting from the ANA's annual Masters of Marketing conference, Warc's U.S. editor, Geoffrey Precourt relays presentations from McDonald's, Walmart and IBM - all of which focus on how these iconic brands came across hard times but navigated themselves out of trouble using marketing-led, customer-focused strategies.

McDonald’s, Walmart and IBM: Marketing Brings Three Icons Back from the Brink

Geoffrey PrecourtWarc

“We messed up.”

These three little words are rarely used by image-conscious brand guardians in a public forum.

But, tough times drive tough confessions. And,...

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