McDonald’s, Walmart and IBM: Marketing Brings Three Icons Back from the Brink

Reporting from the ANA's annual Masters of Marketing conference, Warc's U.S. editor, Geoffrey Precourt relays presentations from McDonald's, Walmart and IBM - all of which focus on how these iconic brands came across hard times but navigated themselves out of trouble using marketing-led, customer-focused strategies.

McDonald’s, Walmart and IBM: Marketing Brings Three Icons Back from the Brink

Geoffrey PrecourtWarc

“We messed up.”

These three little words are rarely used by image-conscious brand guardians in a public forum.

But, tough times drive tough confessions. And,...

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