Campaign details
Brand: McDonald's Brand owner: McDonald's Entrant company: McDonald's TurkeyMarket: Turkey Sector: Restaurants & takeaways Media channels: Point-of-purchase, In-store, Gaming & in-game advertising, Packaging & design, Mobile & apps, Outdoor, Out-of-home, Public relations, Sales promotion, Word of mouth, Influencers, KOLsBudget: 500k - 1 million
Executive summary
We aimed to reflect the fast-impacting communication power of sports, and especially football, to our brand.
Market background & objectives
Due to its rapidly changing social structure, urbanisation rates and working hours, Turkey is a country where the fast...