McDonald's Turkey: Believe You Can Do It! – Women's empowerment campaign

Tiber Uzunoğlu

McDonald's, a fast-food brand, partnered with Eda Erdem, a player in the National Women's Volleyball Team, to explain the power, achievements and influence of women in Turkey through sports, and reach a 51% female employment rate.

Campaign details

Brand: McDonald's Brand owner: McDonald's Entrant company: McDonald's Turkey Idea creation: Sportsnet Istanbul Market: Turkey Sector: Restaurants & takeaways Media channels: Public relations, Point-of-purchase, In-store, Social media, Sponsorship - sports, Magazines - consumer, Online video, Word of mouth, Influencers, KOLs, Newspapers Budget: Up to 500k

Executive summary

We aimed to explain the power, achievements and influence of women in Turkey through sports.

Market background & objectives

Historically, the country was among the first nations to ratify laws that empowered women – from suffrage...

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