Campaign details
Brand: McDonald's Brand owner: McDonald's Entrant company: McDonald's Turkey Idea creation: Sportsnet Istanbul Market: Turkey Sector: Restaurants & takeaways Media channels: Public relations, Point-of-purchase, In-store, Social media, Sponsorship - sports, Magazines - consumer, Online video, Word of mouth, Influencers, KOLs, Newspapers Budget: Up to 500k
Executive summary
We aimed to explain the power, achievements and influence of women in Turkey through sports.
Market background & objectives
Historically, the country was among the first nations to ratify laws that empowered women – from suffrage...