McDonald's: Three fries

McDonald's, a fast-food chain, launched a campaign in the UK to increase engagement and conversation across its primary social channels and generate deal reclamation.

Brief Description

No, you're not hallucinating, we really are submitting an April Fool's idea for SABREs publicity stunt. And what?

We'll tell you what - April Fool's might be a bit 'PR 101' to some, but there was nothing basic about this idea.

Our idea: offer...