No, you're not hallucinating, we really are submitting an April Fool's idea for SABREs publicity stunt. And what?
We'll tell you what - April Fool's might be a bit 'PR 101' to some, but there was nothing basic about this idea.
Our idea: offer McDonald's customers a portion of three fries to give to their chip-pinching mates. The clever bit? A post-midday redemption offer that was the most successful of its kind in the brand's history.
It wasn't an April Fool's stunt for the sake of it, but a brilliantly creative idea, founded in a brand...