McDonald's: Three fries

McDonald's, a fast-food chain, launched a campaign in the UK to increase engagement and conversation across its primary social channels and generate deal reclamation.

Brief Description

No, you're not hallucinating, we really are submitting an April Fool's idea for SABREs publicity stunt. And what?

We'll tell you what - April Fool's might be a bit 'PR 101' to some, but there was nothing basic about this idea.

Our idea: offer McDonald's customers a portion of three fries to give to their chip-pinching mates. The clever bit? A post-midday redemption offer that was the most successful of its kind in the brand's history.

It wasn't an April Fool's stunt for the sake of it, but a brilliantly creative idea, founded in a brand...

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