McDonald's: There’s a new chicken in town

McDonald's, the fast food brand, rebranded as a chicken restaurant in Hong Kong.

Campaign details

Brand: McDonald'sBrand owner: McDonald'sEntrant company: DDB, Hong KongMedia: OMD Hong KongMarket: Hong KongSector: Restaurants & takeawaysMedia channels:Online video, Outdoor, out of home, Print - general, unspecified, Product sampling,...